Goal
The goal of this campaign is to get the GoodUnited brand and solution in front of more nonprofits in a time when fundraising is harder than ever.
Who is GoodUnited?
GoodUnited is a fundraising platform that helps nonprofits leverage their social networks to drive more donations and help more people in need.
Donation Ninjas - Assistant Editor
Social Savant - Assistant Editor
Strategy
Nonprofits are spinning their wheels and wasting resources on ineffective strategies. So, we developed concepts showcasing absurd 'solutions' to capture the attention of weary nonprofit executives, before directing them to GoodUnited—the sensible, effective solution.
Final deliverables / Ad Suite
An ad suite includes everything from top-of-funnel teaser ads to bottom-of-funnel reminder ads.
Hero Ads
Hero ads are full-length ads. They tell the whole story.
Teaser, Follow-Up, and Reminder Ads
15-second Teaser ads work great for cold audience capture while the 15-second Follow-Up ads provide variety and combat fatigue. 6-second Reminder ads work great at the bottom of the funnel, revisiting your high-intent prospects with targeted calls to action.
Static Photography
Captured character portraits and key scenes. This lets the client bring the campaign beyond their video ads to creative a consistent look and feel across landing pages, emails, and static social media ads.