Goal
The goal of this campaign is to get the Cardata brand and vehicle reimbursement solutions in front of companies that rely on employees that drive.
Who is Cardata?
Cardata is a SaaS platform that provides fully-managed vehicle reimbursement programs that help companies pay their drivers more while reducing their tax liability.
Questionable Mileage Capture - Assistant Editor
Tax Explosion - Assistant Editor
Strategy
Businesses that rely on drivers, whether they’re using fleet cars or leveraging employee-owned vehicles, struggle with disorganization and rising costs due to a lack of efficiency in their vehicle reimbursement programs. We developed concepts that highlight some absurd worst-case scenarios while featuring Cardata as the solution to their struggles.
Final deliverables / Ad Suite
An ad suite includes everything from top-of-funnel teaser ads to bottom-of-funnel reminder ads.
Hero Ads
Hero ads are full-length ads. They tell the whole story.
Teaser, Follow-Up, and Reminder Ads
15-second Teaser ads work great for cold audience capture while the 15-second Follow-Up ads provide variety and combat fatigue. 6-second Reminder ads work great at the bottom of the funnel, revisiting your high-intent prospects with targeted calls to action.
Static Photography
Captured character portraits and key scenes. This lets the client bring the campaign beyond their video ads to creative a consistent look and feel across landing pages, emails, and static social media ads.