Goal
The goal of this campaign is to help launch Docusign’s drag & drop functionality within their e-sign product via the “Drag, Drop, Send” campaign.
Who is Docusign?
They are a cloud-based service that provides electronic signature technology and secure digital transaction management.
Before and after.
Docusign - Pre VFX
Docusign raw footage
Final deliverables / Ad Suite
An ad suite includes everything from top-of-funnel teaser ads to bottom-of-funnel reminder ads.
Hero Ads
Hero ads are full-length ads. They tell the whole story.
Teaser, Follow-Up, and Reminder Ads
15-second Teaser ads work great for cold audience capture while the 15-second Follow-Up ads provide variety and combat fatigue. 6-second Reminder ads work great at the bottom of the funnel, revisiting your high-intent prospects with targeted calls to action.
Static Photography
Captured character portraits and key scenes. This lets the client bring the campaign beyond their video ads to creative a consistent look and feel across landing pages, emails, and static social media ads.
Strategy
Businesses that rely on drivers, whether they’re using fleet cars or leveraging employee-owned vehicles, struggle with disorganization and rising costs due to a lack of efficiency in their vehicle reimbursement programs. We developed concepts that highlight some absurd worst-case scenarios while featuring Cardata as the solution to their struggles.