Goal
The goal of this campaign is to help launch Square’s new kiosk for retail and restaurants worldwide.
Who is Square?
Block, Inc., formerly Square, is a fintech company that processes mobile payments. It operates two payment ecosystems.
Final deliverables
A final 60 second motion graphics animation in both English and Spanish.
Approach
This project began as a collaborative Figma file, with multiple designers and writers shaping the vision. What might seem like a simple sub-60-second motion graphics video was, in reality, a meticulous and iterative process, involving numerous revisions and design refinements. Here, you can see the mood boards and style frames that guided the creative direction. Many elements were reworked in Photoshop and Illustrator before being brought to life in After Effects.
